Totalkiss.com goes live
The digital team at KISS are very (very) excited to announce the launch of the brand new totalkiss.com!
We’ve been testing the beta version of the new site for a couple of weeks now and the feedback has been fantastic. The new site has a whole host of interactive features for the KISS audience as well as some creative new propositions for our commercial partners.
The new home page is an industry first for commercial radio - running ad-free! We’ll be trialing the format and offering creative commercial takeovers and integrated advertising options, similar to our work on the KUBE.
Bruce Mitchell Head of Digital for KISS says, “Homepage advertising should be about providing something unexpected and creative rather than predictable. Users should feel our commercial partners are brands we value working with, and their message should be presented in a way our users will react well too.”
Kurt Edwards from Bauer Advertising says, “In a difficult market where the only thing that matters to advertisers is creating a difference, KISS truly sets itself apart by offering a unique proposition.”
The home page will also have a strong focus on video with pre-roll spots available - another new, interactive way for advertisers to get their message across.
“The site also harnesses ‘web 2.0’ with a strong emphasis on social media tools and a dynamic interactive interface.” Bruce says, “From a technical perspective it’s a bit of a revolution for us, using a back-bone of ‘open source’ but it allows us to tap into a huge developer community and integrate functionality fast.”
The new site has officially launched - but we’re not done yet. We’ll be developing totalkiss.com over the coming months to fine-tune what we’ve already built as well as building exciting, new properties.
“We live in a world of perpetual beta, so we can test prototypes in the field, then feed them back into a wider plan. It’s a much more flexible way of developing and brings products to market much faster.” says Bruce.
